|Design Award Winner Jenni Campbell|
The speakers I'd been looking forward to didn't let me down. Don Gladstone of ExploreRED described his project to track the life of outdoor garments and to look at mechanisms for moving them on when they are either no longer needed or worn out, including the idea of a reuse initiative in outdoor stores so retailers could resell restored gear. Don also raised one of the dilemmas of consumerism and the environment. Making less stuff saves resources and energy and reduces pollution. But what happens to those people whose living depends on making that stuff?
|Phil Sorrell of Social Hiking|
On the subject of Twitter Veronica Legg, in her interesting talk on designing outdoor clothing and the surveys she has undertaken to see what users want, said that it was useful for gaining information from expert users unlike Facebook. She talked of analyzing what people wanted as democratising innovation and pointed out that 50-70% of outdoor gear was designed by lead users.
Veronica Legg was the winner of the Innov-Ex Design Award back in 2010. This year's winner was Jenni Campbell, a graduate of Strathclyde University, for her Cleat Feet, a system by which a running shoe can be quickly converted into a cycling shoe, something very useful for adventure racers. I was one of the judges and we were impressed by the practicality of the product and the fact that it was a finished item and not just a prototype or an idea. I expect to hear more of Cleat Feat and Jenni Campbell. The formal announcement of the award is here.